This project is an uplifting, colourful digital campaign built around an illustrated Holiday Advent Calendar inspired by Lush’s limited-edition Snow Fairy range. The idea was to turn the countdown to Christmas into something a bit more magical, blending self-care, surprise and playful motion.

The campaign opens with a bright, energetic hero animation that sets the tone. From there, each day unlocks a small, game-like micro-animation, revealing beauty treats, wellness moments or simple feel-good prompts designed to lift your mood.

The visual development focused on expressive hand-lettering, character moments and key scenes, supported by colour exploration, texture studies and storyboards. Hand-drawn details, soft gradients, painterly brush strokes and gentle snowfall bring a tactile, slightly whimsical winter feel to the work.

The final result is a joyful Christmas countdown made up of one hero film and a collection of bite-sized animations. Together, they create a playful, engaging experience that showcases a love of illustration, motion and storytelling across digital and social spaces.