Brand & Identity

Mind Charity

Project Type: Self-Intitated (non-commissioned)

Brief: Mind Charity x Flow x InkyGoodness

Roles: Graphic Design, Animation, Illustration and Hand-Lettering

Created as part of the Flow Creative Agency x Mind Charity x Inkygoodness 28-Day Branding Challenge, this piece explores themes of social isolation and connection through a blend of nature and technology. Expressive, human-like flowers and blooming forms reflect complex emotions and the possibility of reconnection, while layered textures, collage elements and a hand-lettered tagline suggest how meaningful real-world connection can emerge from digital overwhelm.

The work is designed to resonate with young people and teens, encouraging conversations around mental well-being through inclusive, emotionally engaging illustration.

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National Indigenous Month