This brand identity system for CBC creates a clear and accessible visual framework for national broadcast and digital platforms. Built around simple geometric shapes and a modular design language, the system delivers consistency across news, current affairs, culture and streaming output.

The motion and graphic system prioritises clarity, readability and ease of navigation, using shape-led compositions to communicate information quickly and effectively across fast-moving editorial environments. Typography and layout are structured for accessibility, ensuring content remains clear across all audiences and devices.

Designed for flexibility across broadcast, live studio and digital formats, the system supports everything from breaking news to long-form storytelling.

The result is a clean, shape-driven identity system that feels modern, inclusive and highly functional across CBC’s full media ecosystem.