CTV’s Your Morning

When CTV launched Your Morning, a replacement for the long-running breakfast television staple Canada AM, the design was an ambitious challenge. Armed with an existing logo, show open and colour palette, designed by Bell Media Creative Agency, I set forth to further catapult a signature branded look. From, bumpers and stings to social media and daily segment graphics, I parlayed those elements into a cohesive look through on-screen graphics and monitor walls.

Flat typography and circles, in various iterations, are the clean, visual elements that connects and runs throughout the brand package. 

The Academy Awards.

CTV's Your Morning’s Oscars Special graphically fuse grace and elegance through classic bokeh, glimmer and shine mixed with the morning show's signature circular and patterned-dotted aesthetic.

Canada 150.

CTV’s Your Morning celebrates Canada 150 with a holistic branding package and design strategy, including but not limited to, logo, print, on-air elements and packaging. The iconic Canadian maple leaf is the primary element, that weaves itself into the brand, while playing up Your Morning’s signature palette.